The Culture of Marketing
American writer and copywriter, representing Chauncey Beacon copywriting.
Recent posts
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What You Learn Writing And Studying Advertisements
Photo by Eleni Afiontzi on Unsplash This article should be more about what you need to learn when writing and studying advertisements. Design Elements. Every advertisement must contain design elements. Think of every advertisement as having a "user inteface” in which easily modulates the information to the reader. That means, there should be a color scheme that mimics the industry that the produc…
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How to Use Consumer Reports To Write Advertisements
Image above by Markus Spiske at Unsplash. You may believe that an advertisement needs “hooks” and a call to action. They do, but there has to be more than that. You may also believe that particular software is going to help you sell a product. However, what your product advertisement really needs to do is outline the the needs of the customer. Then you simply tell the truth about what the product…
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There Are Never Enough Ideas to Read And Write About
Photo above by Christian Velitchkov at Unsplash Some people seem to believe, for some reason, that technology has replaced human writing. They believe that we should humbly place writing on the shelf as something to do "for fun". A recreational activity. We’ll just write to benefit the humanities, keeping the serious research to generative technology. I think that is a dangerously presumptuous sup…
